Archive for

Important Decisions Before Entering Network Marketing Plans

Consider the Products:

Most companies that market their products through distributors have quality competitive prices. On the other hand some companies are way overpriced have questionable values and are absolutely unsafe.

Practically every service or product that can be sold through multilevel marketing, which includes health, beauty, fitness and other products that aren’t available on store shelves. Requires you to be very skeptical before buying or selling their products that are advertised as super ingredients or have guaranteed results. Most of these quick fix solutions are unproven, and marketed fraudulently because they are basically useless. In many cases they could be very dangerous. You should always check with professionals before using any of them-or selling them.

If you decide to join a program and promote the products, you must be sure that the network marketing information is truthful and that there’s good evidence to back up the claims You are making. This means that before using any claims and repeating what the company has said about a product verify that there’s competent and reliable research to back up their claims.

Learn More about the Company:

Study and research the company’s track record conduct a progressive Internet search with the name of the company using keywords like review, scam, or complaint. Scan several pages of search results. Also research the company in newspapers magazines and other areas.

It’s extremely important to find out:

• Has the Company Been Sued for Deceptive Practices

• Do They Have a Positive Reputation for Customer Satisfaction

• How Long Has the Company Been Active

• What’s the Word on the Street about the Company’s Product on Blogs and Websites

Search for information with the state attorney general’s office for complaints about any company you are considering even though a lack of complaints doesn’t always guarantee that a company is legitimate.

Evaluate the Plan:

Never sign a contract or pay for anything at an “opportunity meeting”. Consider your options take time think about your decision remember real money is involved in your investment, so don’t rush into it without doing some research first. Don’t feel pressured!

Go to the person that is sponsoring you in that network marketing business and ask about the terms and conditions of the plan, which include:

1. Future Costs

2. How the Compensation Is Structured

3. Evidence for the Statements about How Much Money You Can Make

4. Precise Name and Contact Information of Company Representatives Able to Answer All Your Questions

Make sure you get everything in writing. Never join any program where the reward for recruiting new people is more than that for selling the product. The latter is a tip off to a pyramid scheme! Not a true network marketing company.

Always remember that when you recruit new distributors to your marketing organization, you are responsible for the claims you make about how much money they can earn. Always be realistic and honest. Because of your promises fall through, you will be held liable. This is the case even if you are repeating claims you read in a company brochure or heard them from another distributor.

If something is unclear, always ask for more information until it is crystal clear to you. The network marketing information from your sponsor and other distributors in the organization should answer all of your questions. Your sponsor and others above your sponsor’s level make money if you join the program. So it’s imperative that you take your time resist the pressure to join. Never rely on hearsay references about payments from the company or distributors that pretend they were successfully earning money through the network marketing plan.

Research Refund Policies:

Make sure any refund policy is in writing, includes information about returning unused products, restrictions and penalties. You might think you’re minimizing your risk if you can return a product but some policies differ on whether you’ll get a full refund and how long it might take. Some network marketing companies require that you buy network marketing information on training or marketing materials possibly asking you to pay for seminars in order to get discounts or to create your own network distributors. Ask other distributors how much time and money they have spent on their training, network marketing materials, and seminars on network marketing information when they joined. Ask whether you are required to participate in periodic training programs and what happens if you decide not to.

Have a Close Friend or Legal Advisor Review the Network Materials:

It would be very beneficial to consult with an accountant, a lawyer, or someone else you trust who is not affiliated with the marketing plan and review the terms and compensation. Ask them to determine whether the claims backup the information in the marketing company and the amount of money you can make, then scrutinize the information you receive.

Consider If This Is the Kind of Work That Suits Your Talents and Goals:

Think about would you enjoy selling products to the public face to face. Consider how many hours others like your sponsor and other distributors spend after they joined and how much time they spend now. It’s important to think about no matter how good the product is and how solid the plan you need to invest sweat equity and money for your network marketing to pay off. Always evaluate the demands of the business like training, recruiting new distributors, managing the paperwork, tracking inventory, and the shipping process.

Don’t Be Shy:

Question your sponsor and other distributors, dig for details. Never consider it intrusive or nosy! Remember you’re on a mission to check out the potential business that will require your money and your time.

The information they give you will help you determine false claims about the amount of money you make and whether the business is a pyramid scheme or not.

Important Questions That You Need to Ask:

• What will be your annual sales of the product?

• How much of the product you need to sell to distributors?

• What’s the percentage of sales to distributors?

• Last year what was your expenses, and money you spent on training and buying the products?

• What was your income last year including bonuses minus your expenses?

• How many hours did you dedicate to the business last year?

• How many people have you recruited?

• And what percentage of your earnings came from recruiting other distributors and what percentage came from selling inventory?

It’s extremely important to have a complete picture of how the network marketing plan works. You need to know how much money distributors make, how much time and money they spend on the plan, and how long it takes before you break even and start making money you need to know how big of a down line do I need to make money. A clear sign of a pyramid scheme is distributors selling more product to other distributors than to the public or if they make money from recruiting and not from selling!

Marketing Planning For Success

Starting to promote your product or service can sometimes be very confusing to the beginner.

Questions arise, such as,

1. What steps do I do first?

2. How should I promote my product or service?

3. What is the most effective way to advertise my product or service?

Emails, newspapers, radio, television, or? And to whom?

4. What is it going to cost me to advertise various ways?

Well, the first thing you should do, is develop a marketing plan. Now you say to yourself: “But I am just a one man show with one product or service. Why do I need to take the time to plan anything on paper, I’ll just start advertising my product or service and should get sales because it is a good product or service.

Good luck! You might get lucky and succeed in getting some customers, but the odds are strongly against you. So what can a marketing plan do for your business?

A marketing plan can:

1. Tell you where you want to go

2. Who you want to market to

3. How you plan on getting there

4. What it will cost (Budgeting)

5. What progress, or lack of, you are making

6. What you need to do to correct you marketing

methods if things are not working

7. And, are you achieving your goals

It has long been said, “A bad plan is better than no plan at all”. Why put your plan in writing? This gives you a blueprint to follow in marketing your product or service.
Plus, it cements your thoughts and plans. Not in concrete, but something to measure.

Many small businesses are busy with day-to-day activities and they feel they have no time left over to create a marketing plan to follow. If you are the owner of a small business, having a solid marketing plan in place can increase both your name and brand recognition locally, as well as expose you to a new set of potential clients throughout the world.

Take some time and think through what and how you are going to market your product or service. The time spent here could save you valuable time and money in the months ahead. An effective marketing plan for your home business precisely defines your targeted customers, the product, the price you will offer, the channel you will use to promote the product, and your promotional budget.

Set some goals or projection (be realistic) on what you want to accomplish in three, six, nine months, and for first year to begin with. Why set short term goals as well as your yearly goals? Because, if you are not meeting your short term goals, you certainly won’t meet your yearly projections without adjusting your marketing plans along the way.

If you have not done so already, determine who and where the best market potential is for your product or service. In internet terms, find the “Niche” you hope to market to. Is your potential market for businesses, families, singles, young, old, or? You most likely had a good idea of this when you were selecting or creating your product or service.

If not, you should have given some thought to doing this. Sometimes people get caught
up in the excitement of a product or service but stop to think through if there really is a market for that product or service.

Placing the answers to these first two steps on paper will make it easier to develop your plan for reaching your potential customers. Now you just need to do a little research to determine the best way to reach your customers.

If your customer niche is singles and you are planning on using the internet, then look at the sites that are appealing to this market niche currently. Review their sites and methods of getting their message across and see if those methods might work for you. If you can, see if some of the sites might want to cross link with you in hopes of better serving both your customers and theirs.

Don’t be afraid of like or similar sites as these can compliment each other’s businesses sometimes. Look at the “Car Centers” that have been developed, having many different car dealerships in one location. Why? Because they have learned that this type of “grouping” brings more potential customers to an area. In internet terms, your sites can feed off each other to hopefully bring more customers to both of your sites.

A marketing plan is a “living plan”. By that, I mean your marketing plan should be reviewed often to see if you are on target, if it working like you thought it would, and, are you reaching the goals you set forth for three, six, or nine months, and the year?

If you are off target in three, six, or nine months, as I mentioned earlier, you certainly will not make your yearly goals. Unless, your plan is off because it is working far better than you planned. That’s great! However, your marketing plan is not set in stone and if your company achieves more success than you anticipated, amending the plan to reflect your continued growth is a very good action to take as well as adjusting for not making your goals.

But, assuming that you are not reaching your goals, then, you must change your plan so you will obtain your projections. That might mean more advertising, changing your method of promoting your product or service, re-evaluating your customer base, etc. That is why I call it a “living plan”; it is something that should be refined from time to time. Not just something you do once and then forget about it.

Then finally, your marketing plan, along with your goals, will tell you if everything worked out the way you had hoped and planned for. Having it in writing tells the story.
If you succeeded, and you have refined your plan to where it is working well, then move on and enjoy your business.

But remember, this is an ever-changing world for buyers. So keep abreast of changing methods to reach customers and the changing markets so you are not a “flash-in-a-pan” business. For your plan to be effective, it needs to concentrate on presenting those things that will make your customers take action. Hopefully, purchasing your product or service.. Do that and you should enjoy many years in your business.

Plan to Succeed – Why You Need a Marketing Plan

Behind every successful business there is an effective marketing plan – a road map to success.

One of the greatest reasons that companies fail is that they react to urgent things, and rarely invest in important things.

Making a commitment to write a marketing plan is the first step in your business goal setting. Integrate your objectives, rationale, time lines and budget, and the marketing plan becomes an instrument for continued improvement and increased profitability.

Without a marketing plan you will have dreams and aspirations – valuable as they may be – floating around unable to take root; to grow and flourish; and to contribute to your success.

Before you can write your marketing plan you need to address some key components. If you have a team involve them in the process, and have some fun doing it.

The key components you should include look at: -

1. Your Executive Summary – write it, and then rewrite it when you have finished your marketing plan.

2. Your Goals and principal marketing objectives – which should be clear and measurable.

3. Your Business – Define important characteristics about your business, your strengths and weaknesses both corporately and individually. Evaluate where there is waste in terms of time and resources.

4. Your Customers, both potential and existing – especially what qualities do your customers value most about your product or service?

5. Your Competitors – how do you differ, and what makes you better.

6. Your Product or Service

7. Your Location – with its advantages and disadvantages

8. Decide on which marketing activities suite your business profile and requirements – be prepared to step outside your comfort zone. Take advice if you need to, and outsource what you can’t do effectively.

9. Your Budget – Your overall budget, and then your budget for the different marketing activities.

10. Your Pricing Strategy

Without the need to prepare a marketing plan you would not necessarily address these different components from a constructive point of view.

This information is key for your growth and development. This is why you need a marketing plan, without it you could be losing potential and profitability. You will have a benchmark for future growth.

Once you have the basis of a realistic marketing plan break your time lines down into short-term goals, medium term goals and long term goals. Medium and long-term goals can be changed if and when it becomes appropriate.

Now take your short-term goals and further break them down into achievable bite sized tasks. Then allocate time for them on a frequent basis.

If it helps put the days / weeks short-term task where it can be seen as a constant reminder. As you see the task-in-hand, your subconscious mind notices and starts converting your plan into action.

Without your time lines broken down the whole marketing plan can seem to daunting and “put off for another day” as other demands become more pressing. Remember without it you will tend to react to urgent things and not invest in your future.

Having a marketing plan, or road map, will give you a sense of purpose and direction; make you feel so much more positive, and give you a sense of self worth because you are investing in your future.

Without a marketing plan you will lose out on so much positive feelings about yourself and what you are doing – you may even wonder how you are ever going to get of the treadmill of mediocrity.

Over the course of the short and mid term goals you will probably trip over opportunities that did not initially present themselves. With the back drop of a sound marketing plan you will be able to sift through these ideas and see if they “fit” your objectives and can and should be integrated into your marketing plan.

Without a marketing plan you may dismiss perfect opportunities for you, or clutch at any passing fancy as being the right “fix”.

When we are run off our feet with urgent work we long for a quiet moment to take a deep breath – and yet when it happens we panic because there’s no business!

These moments of quiet can now be welcomed as a positive time to review the marketing plan, catch up and bring things back on track.

Be honest with yourself and ask yourselves the following types of questions: -

“Are the assumptions we made about the market still valid?

Do our strategies still make sense?

Which tactics do we need to implement?”

Without a marketing plan we tend to act like a “rabbit in the headlights” running for safety under all the wrong bushes – and would not use the time to invest in our future.

Keep faith in yourself, keep faith in what you do and have the confidence to invest in your future by creating a marketing plan, your road map to success. Remember to proudly sign it and date it – and own it.

Remember

1. A marketing plan makes ideas a reality
Without it your dreams can stay as dreams

2. A marketing plan forces you to address key factors that affect you and your success.
Without it you do not have the knowledge that can make the difference between success and failure

3. A marketing plan gives you sign posts
Without it you can get lost along the way

4. A marketing plan makes each step along the way achievable
Without it you can become overwhelmed and not know where to start

5. A marketing plan gives you hope and self worth
Without it you can feel rudderless and a sense of despair

6. A marketing plan sifts ideas
Without it you can dismiss golden opportunities or throw energy at activities not on-strategy for you

7. A plan gives you something to go back to in slow times
Without it you could panic and not use the time creatively